Building An Online Business

How to Produce Quality Content Every Day to Grow Your Blog

Want to Increase Your Blog’s Page Views?

It’s a brand new year and like many bloggers out there I am hoping that this year will be the year I finally get around to producing some serious content for my blog and get those page views up. The goal for many bloggers is to ‘monetize’ their blogs by qualifying for ad networks such as Mediavine (which requires around 60,000 monthly page views), and whilst that’s not the only way to monetize your blog, it’s a good goal to have. 

More QUALITY content = more traffic (page views) to your site = more potential customers for other products you sell

So how do you go about creating great content consistently?

In this post, I’m going to share with you all the tips and tricks I’ve learned over the past few years about producing content for your blog on a regular basis. So let’s start 2022 off right and set a goal for ourselves. Something realistic that you can stick to.

Having a goal will help you stay on track and give you some motivation to get started producing content.

For me, I aim to produce one piece of content every single day. By the end of 2022 I want to look back and know that I put the effort into my blog (and my business) every day with the ultimate goal of replacing my income and being a stay at home mum. 

Content doesn’t just mean blog posts though. Realistically I know I cannot write a good blog post every single day for a year straight – that’s a recipe for burnout – especially as I now have a newborn daughter who requires a lot of my time. 

Content can be:

  • Blog posts
  • YouTube videos
  • Instagram Posts / Reels
  • Etsy products
  • Facebook Posts
  • A digital course
  • An ebook
  • A podcast episode

Finding Time

You need to tackle the biggest challenge most of us face. Whether you’re a mum or not finding time to work on your blog can be difficult, there always seems to be something else to do. But if you do not prioritise your blog, you will not achieve your growth goal. If you want your blog to provide a full-time income for you then you need to treat it like a business, and actually show up for your audience. 

Look at your current daily routine, is there somewhere you can fit 30+ minutes of blog writing in? What time do you feel most productive and alert – morning, afternoon or evening? I’m not going to tell you to get up an hour earlier just to blog (unless you love working at that time) as I know how impractical that can be when you have young kids. But if you do have kids think about what time they generally go down for a nap, can you blog then? 

Also, look at how much time you spend on your phone. Honestly, all that time you spend scrolling through Facebook or Instagram, even if it’s only 5 minutes at a time, can really add up. Checking Instagram 6 times a day for 5 minutes each time = 30 minutes of your precious day. Try to make conscious choices throughout the day about how exactly you are going to spend your time. 

I’m currently writing this post as I breastfeed my 6-week old daughter, it’s not the easiest thing in the world but it IS doable. Find those little pockets of time that work for you and make a commitment to prioritise content creation at those times.  

You may find that batching your content creation works better for you. For example, if your Wednesdays are pretty free you may decide that spending 6 hours creating content every Wednesday works better for you than an hour each day. 

Knowing what to write

Okay so you’ve found time when you can write each day/week, but the next challenge is what to write. Unfortunately, I can’t tell you exactly what to write as it’s going to completely depend on your niche and importantly what YOU like to write about.

Serving your audience is very important with blog writing, try to make your blog posts entertaining, informative or inspirational. Find something your audience needs to know the answer to and answer it!

But it’s also important that you are interested in the content you are writing about, otherwise you will quickly become bored and give up the whole thing. So make sure the niche you’ve chosen for your blog lights that little fire within you, a topic you can write for hours on end.

I usually have a massive list saved to Google Docs of blog posts I want to write, so I can always turn to this list when I’m sitting at my desk clueless. 

To create a list like this, the best place to start is on Pinterest. Start typing something related to your niche into the search bar and see what auto-populates. These ‘suggestions’ are what other people are actually searching for and are a great way to come up with content ideas. This also works on Google. Google also has an area on the search results page called ‘people also ask’ which may give you further ideas.

You can also try searching Pinterest for ‘blog post ideas’ within your niche, some of the pins give great suggestions. Just be aware of the ones that tell you to write things like “10 random facts about you” unless you’re an influencer already with a massive fanbase or the facts serve another purpose like teaching the reader something, don’t bother. The hard truth is people don’t care about you, they care about what you can teach them or they want to be inspired or entertained. So try to tailor your blog posts to one of these styles. 

Having a space that inspires you and increases productivity

Keep your workspace clean! Sounds simple, but having a clean, tidy space to work really can boost your productivity and if you’re like me then a clean space will also boost your mood.

So clean your desk of unnecessary clutter and spend a few minutes at the end of each working session to do a quick tidy up so that next time you sit down everything is already neat. 

Scented candles can also boost your productivity, so try adding one to your study space, and if working to background music is your thing then find and save a great playlist to stick on each time you write.

A vision board within view distance of your desk can also help massively with motivation when you feel yourself dwindling and you need that shot of motivation and reminding why you’re growing your blog in the first place. 

Also, make sure your writing zone is as distraction-free as you can make it. Close down any unnecessary tabs on your browser, turn off your phone, snooze your email notifications. Whatever it takes. You want the time you’ve set aside for blog writing to be just that, time to write!

Content repurposing 

One great tip I’ve learnt that speeds up creating content is to repurpose older content in a different format. So if you’ve already got a great blog post why not summarize that content as a YouTube video or create a carousel on Instagram encouraging people to click through and read the whole blog post.

And if you do make a YouTube video of your blog post, be sure to add it to the post itself, this increases the chance of the video being discovered and watched (increasing your YouTube views) and allows visitors to your blog post the choice of watching the video instead of reading if that’s the way they prefer to consume content. 

This method of repurposing existing content is great for expanding your audience without much further effort on your part, and with the right graphics and call to action, you can drive people from other platforms to your blog!

Blog planners

Some people prefer to plan ahead exactly what content they are going to write and when. Planning ahead can help with staying organised and is particularly useful for creative individuals who often have tons of ideas floating around in their heads at any one time but struggle to focus or choose one to write.

There are thousands of planners, diaries and content spreadsheets out there, but these are a few of my favourites:

2022 Blog Planner
2022 blog planner etsy digial download
Clever Fox Planner

Mentoring

Sometimes it can feel like you’re doing everything to try grow your blog and nothing is working. The only thing I’ve found that helps in this situation is to learn from those who are already succeeding and get yourself some mentoring. 

You won’t regret any investment that will help you develop the digital skills you need to grow your blog and your business. I’ve tried to go it alone and failed miserably! But at the time I didn’t know there was another way. 

I’m so glad I came across Lena Gotts SEO course, it only opens a couple of times a year but the things I learnt about SEO and Pinterest were absolute gold dust! 

For more hands-on, complete digital business training I chose to join this mentorship program; they have daily LIVE webinars on a whole load of topics around building a digital business, a step by step course on setting up your website the right way and growing an email list, a cracking customer service team who are always there to help with the tech stuff and a thriving community of positive-minded entrepreneurs who support you along your journey (I’ve made some genuine friends from this group).

Investing in this mentorship membership was hands-down the best thing I’ve ever done for my business. Not only does it give you clarity in how to achieve your goals but it helps you develop all the skills you need to get there with support along the way, all tied up in one nice package. So definitely check that out! 

Outsourcing 

Something worth a quick mention is outsourcing. If you really don’t have the time to write content from scratch yourself, but you have the financial resources, then outsourcing could be the way to go.

Pay someone else to write the content for you then all you have to do is review it and hit publish. Easy!

Sites like fiverr and upwork are a great way to find freelancers who will write your content for you, and it might not be as expensive as you think. 

Quality Blog Checklist

Before you hit publish on your blog post, you want to make sure that it has everything in the checklist below:

✔️ Keywords – throughout your post, but do not keyword stuff so that it’s unreadable!

✔️ Topic: Inspire / educate / entertain 

✔️ Images – correctly titled with SEO & alt text

✔️ Shareability – do you have social share buttons?

✔️ Headline – a compelling headline

✔️ Proofread – check it reads well and use a tool like Grammarly for spelling errors

✔️ Compress images – WordPress plug-ins such as Smush can compress your images and increase page loading time

✔️ Metadata – make sure you’ve added keywords in your Metadata, Yoast plug-in can help with this.

✔️ Call to action – What do you want people to do next?

✔️ Readability (use bold, italic, headings, lists)

✔️ Links – link to your related posts to increase pageviews!

The above goes for most other types of content you create too and will make sure that what your producing is quality content that the search engines (and your readers) love.

Set smaller goals and reward yourself

To wrap up, there is no magic button you can press to suddenly become amazing at blogging consistently. You need to take responsibility for yourself and stop with the excuses of why you can’t write. If growing a blog is really important to you, you will be able to make it a priority. If you’re still struggling though, maybe you need to take time to revisit WHY you want to grow your blog/business in the first place – being solid on your WHY is key to keeping momentum! A great book that explains this perfectly is Start With Why.

It is helpful to set smaller goals too, i.e. monthly targets, like ‘increase followers by 50’. Make sure you keep a track of the numbers; if you are looking to increase page views on your blog then keep a track of your current pageviews in an excel or google sheets document, update it every week/fortnight/month and the (hopefully) upward trend will help to motivate you to keep going.

And remember to reward yourself for the small wins along the way!

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